Nordic sales outfit The Yellow Affair appoints new CEO and head of sales

Sales company The Yellow Affair has appointed Karoliina Dwyer as CEO and Steven Bestwick as head of sales & business development. They will both be based in London. 

Dwyer was previously the company’s head of sales and acquisitions before moving to work with the Tribeca Film Festival and Kino Lorber in New York. She takes over from previous CEO Miira Paasilinna, who now becomes chairman of The Yellow Affair’s board. She recently joined Anagram Sweden as managing director.

Steven Bestwick had been at the UK-based The Works Film Group since 2011.

The Yellow Affair, which is a Finnish company with a daugther company in Sweden, will now see both executives based in London “in an effort to increase connections with international filmmakers and financiers as the company looks to build a dynamic slate of productions across film and TV.”

Dwyer said, “It has been a pleasure and privilege to work and grow with a company whose values I share. Taking on this new expanded role, I am very excited at the prospect of growing the company across our strong and diverse slate of films and filmmakers.”

Bestwick added, “I am very pleased to join a company with well established links to production and finance in order to drive content in both film and TV but also such a willingness to adapt in order to remain successful in our increasingly challenging marketplace.”

The company’s slate includes Fire Lily, Cloud Whispers, East of Sweden, Kiwi Christmas, Robin and forthcoming titles Life As A Comedian and TV mini series Activists.

The Yellow Affair is owned by Visiorex, Anagram Produktion, Helsinki-filmi and Marianna Films. 

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