NULYX headphone technology aims to intensify audience emotion

California-based NULYX and MediaScience have introduced a new wireless headphone technology designed to intensify emotional experiences across all audio-visual entertainment.

The NULYX technology uses a pulsed signal from a smartphone app to the Bluetooth headphones to activate more vivid and realistic experiences.

The NULYX effect works by stimulating feel-good neurotransmitter release in a completely natural way using an electromagnetic pulse. “This effect is natural and has always been - it’s the first headphone to come out of Neuroscience,” a NULYX team member said.

With a technology that aims to allow producers greater control over the emotional highs and thrills of audience experience, it is hoped that the NULYX technology will find mainstream use in the cinema, TV, and gaming industries.

“We feel we’re at just the beginning of a new technology like with stereo, wide screen, or 3-D, or even when the movies learned to talk,” added one NULYX team member. “An advanced headphone is the initial vector selected to debut the NULYX effect to the world.”

One of the NULYX discover team described the effect: “It is even more immersive that 3D or virtual reality in its audience effect. Everyone experiences it a little differently - because our brains are also configured differently - just as we respond differently to music and film. With NULYX you can get psyched to feel the story or song, more charged, intense and real, fired-up, and even totally exhilarated.”

NULYX will be available to application developers with a SDK and supporting published university research is available at NULYX’s partner Indiegogo.com.