Spike Lee, whose Da 5 Bloods is in the awards season race, will direct an untitled musical about Viagra for eOne and has made it his next project.
British writer and former Young Vic artistic director Kwame Kwei-Armah co-wrote the screenplay with Lee based on true events surrounding the launch of Pfizer’s erectile dysfunction drug.
The screenplay is based on David Kushner’s Esquire article All Rise: The Untold Story Of The Guys Who Launched Viagra.
Matt Jackson’s Jackson Pictures will produce the feature alongside Spike Lee’s 40 Acres and a Mule Filmworks. Joanne Lee of Jackson Pictures and Kushner are serving as executive producers.
Songwriting team Stew Stewart and Heidi Rodewald of band The Negro Problem, who created the Tony Award-winning musical Passing Strange, are writing original songs.
Lee’s credits include BlacKkKlansman, recent Toronto International Film Festival opener David Byrne’s American Utopia, Do The Right Thing, and Malcolm X.
Zev Foreman and Ilda Diffley are overseeing the project for eOne.
No comments yet