Warner Bros. Italia appoints Barbara Pavone as new vp of group marketing.

Warner Bros. Entertainment Italia has named Barbara Pavone as its new vp of group marketing.

Pavone will join on Jan 8 having worked previously for British American Tobacco, Unilever and Manetti & Roberts where she held leadership positions in brand marketing and worked across both physical and digital marketing platforms.

Based in Rome, Pavone will report to Nicola Maccanico, managing director of theatrical and svp of strategic marketing for Warner Bros. Entertainment Italia.

Pavone will be part of the Italian management team led by Barbara Salabè, president and md of Warner Bros. Entertainment Italia, and will also work closely with the senior divisional executives.

Salabè said the appointment “completes the management team of Warner Bros. Entertainment Italy”.

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