Company has also announced a partnership with Norwegian cinema equipment provider Videvox.

Nordic Digital Alliance (NDA) is officially rebranding as Arts Alliance Media (AAM), following AAM’s acquisition of the company in 2011.

NDA was originally a joint venture formed by AAM and a consortium of Norwegian businesses in order to roll out digital cinema in Norway and to develop digital cinema advertising solutions. The Norwegian office of the company will remain.

In addition to its rebrand, the company has announced a partnership with Norwegian cinema equipment provider Videvox (previously known as Hjalmar Wilhelmsen).

Under the deal, Videvox will be the exclusive reseller of AAM digital cinema software in Norway and a non-exclusive reseller in Sweden, as well as being responsible for d-cinema and e-cinema support throughout Norway. Videvox have relocated into the AAM office in Sandvika, Norway as of Feb 1.

Howard Kiedaisch [pictured], CEO of AAM, commented: “We’re delighted that NDA are now fully part of the Arts Alliance Media family and are going to be working with Videvox. We’ve already been working extensively to incorporate NDA’s knowledge and experience into AAM’s offering and we’re looking forward to the opportunity to continue to develop our advertising products and bring the efficiencies of digital cinema to the advertising market.”

“We’re delighted to announce this deal with AAM which will allow us to bring our support and sales services to even more cinemas across the region. Utilising the best of both our companies means an even more comprehensive and seamless service for our exhibitors,” added Videvox’s Oscar Hovland.

Marius Christiansen, director of operations, Nordic region, AAM, said: “Becoming part of AAM and joining forces with Videvox hugely strengthens our position in the Scandinavian market, and the reputation and digital cinema expertise of both companies will only enhance the experience for all our current and future customers. Since last year we have been working with AAM’s offices in London and around the world to integrate our software build a world-class advertising campaign management solution which we’re looking forward to bringing to more markets globally. “

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