Anima Point (Malaysia) is partnering with Trixter (Munich, Berlin, LA), Einstein Film (Denmark) and Anima Vitae (Finland) to produce the 3D animated feature film Hugo, the partners confirmed at MIPCOM.

The $10m project will start production in 2014 for delivery in 2016.

The story, based on the Danish Hugo troll franchise, is about a washed-up TV star who gets his comeback opportunity on a show called The World’s Worst Dad.

Based in Kuala Lumpur, Malaysia, AnimaPoint is a joint venture between award-winning animation studio Anima Vitae, Finland, and Creative Media Point, Malaysia.

Anima Point is just one of a record-breaking 60 Malaysian companies attending MIPCOM 2013. A Malaysian reception yesterday in Cannes announced deals worth more than $50m. Malaysia’s creative industries are booming thanks to government support, the new Pinewood Iskandar Malaysia Studios launch, and the new Film in Malaysia Incentive, among other factors.

The Honorable Dato’ Seri Ahmed Shabery Cheek, the Minister of Communications and Multimedia said at MIP, “I feel that Malaysia is rapidly evolving into a nation of advanced enterprise and modern commerce. We offer a truly unique experience for our industry partners to work with in terms of our many multi-lingual local talents, natural beauty and resources, convenient geographic location as well as the richness of our multicultural heritage; it is through this that Malaysia offers a unique competitive advantage for domestic and global growth. The government will continue to actively support our local companies as we keep moving forward to develop Malaysia into a high income developed nation and eventually the creative hub of Asia”.

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