Warner Bros' Christmas titleThe Polar Express has crossedanother milestone in its IMAX format release, entitled The Polar Express: An Imax 3D Experience.It is now the most successful digitally-remastered IMAX film to date.
The giant-screen version hasgrossed $60m worldwide, having earned $45m in its first release beginning in2004 and some $15m since its second season release on November 23, 2005. Thatsecond release was pegged around the film's entry into the home video sector.
Warner Bros. president ofdomestic distribution Dan Fellman told Screendaily.com that IMAX-formatreleases of its films have added a total of $160m to Warner's overall boxoffice since its first release.
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