Former Fortissimo Films executive Ramy Choi has launched a production and talent management outfit, Fame Universal Entertainment, which aims to develop up-and-coming talent with a focus on Taiwan.

The company is representing several award-winning Taiwanese films as international sales agent - including Singing Chen's Berlin Forum entry God Man Dog, Doze Niu's What On Earth Have I Done Wrong'!, Pan Zhi-yuan's The Touch Of Fate and Lin Chih Ju's The Wall.

God Man Dog is nominated in the best supporting actor category of tonight's (Monday) Asian Film Awards for Jack Kao's performance.

Fame is also producing the debut movie of Jimmy Hung, son of veteran Hong Kong actor-filmmaker Sammo Hung, which is set to star Vanness Wu and Vic Chou of Taiwanese boy band F4.

Entitled The Road Less Travelled, the film is scheduled to start shooting in August.

The company is also producing the sophomore directing project of Taiwanese actor Leon Dai, Can't Be Without You, which starts shooting in April, and the directorial debuts of Eric Tu and Ian Lou.

On the talent management side, the company is representing Michelle Krusiec (Asia only), Matt Wu, Morning Mo and Chris Lung. Fame is also working with China's Starlight International to represent music talents.

Before working at Fortissimo, Choi working in distribution at Golden Harvest between 1985 and 2000.