India’s Reliance MediaWorks, owned by the Reliance ADA group, has partnered with California-based In-Three to establish a facility in Mumbai to convert 2D films and videos into 3D.

The facility, which commences operations in Feb 2010, aims to handle 15-25 new and library titles per year, for release in cinemas and across home video platforms. It will initially employ hundreds and later thousands of dedicated staff.

Founded in 1999 and based in Westlake Village, California, In-Three uses its proprietary Dimensionalization software to convert films from 2D to 3D. It previously handled the 2D to 3D conversion of Disney’s G-Force(pictured).

The alliance with Reliance MediaWorks was made possible by the establishment of the Indian company’s previously-announced image BPO (business process out-sourcing) operation in India.

Reliance MediaWorks also owns Burbank-based film restoration and image processing company Lowry Digital, which has developed proprietary image processing tools.

“In order to meet the full slate of films that In-Three has lined up for 2010 and beyond we sought out the best possible international partner,” said In-Three CEO Neil Feldman. “One that could provide the level of quality our studio clients expect, which made Reliance MediaWorks the natural choice for us.”

Reliance MediaWorks CEO Anil Arjun said: “We are very excited and bullish on the 3D entertainment market. Reliance MediaWorks already does image enhancement and restoration for the leading Hollywood studios and the expansion of services into 2D-to-3D conversion was a natural next step for the company.”

Topics