Rotana joins From A To B as co-producer

Pan-Arab media powerhouse Rotana has joined Ali Mostafa’s From A To B as a co-producer.

The company has also taken TV rights to the film.

Image Nation and twofour54 are also co-producers on the project, which will have its world premiere as the opening film at the upcoming Abu Dhabi Film Festival. The story follows three friends on a road trip full of misadventures from Abu Dhabi to Beirut.

Mohamed Al Mubarak, chairman of Image Nation said of the partnership: “To have one of the region’s largest entertainment companies partner on one of our projects is superb. We’re glad Rotana feels as strongly about this film as we do and we look forward to using our combined experience to ensure Ali Mostafa’s film has a great start.”

Noura Al Kaabi, CEO of twofour54: “twofour54 is the Arab world’s media and entertainment hub and our goal is to build on the Abu Dhabi Vision 2030, which identifies media as an industry with the potential to grow Abu Dhabi’s economy, bringing a diversified mix to the city as a regional business centre. We are working on attracting Hollywood as well as Bollywood productions to Abu Dhabi but most importantly we want to nurture Emirati and Arab talent. Supporting Ali Mostafa’s film is an extension of our sincere effort in honing home grown talents in film making and our support is in line with Abu Dhabi’s vision for the media industry.”

Turki Al Shabanah, Head of Rotana TV Network said:” This joint venture comes natural to Rotana, a media power house in the Middle East and the owner and distributor of the biggest Arabic cinematic archive and content worldwide. Rotana who, in the past years, has produced a number of Arabic blockbusters, is happy to co-produce From A to B and to join forces with well reputed production houses on this much anticipated film.”