One of the main investors in the film, SFG will release it through China 's top ten cinema circuits - including Shanghai United, Beijing New Film Association, Stella Megamedia and Wanda Cinema - which have jointly endorsed a nationwide release with more than 1,100 screens.
The top ten circuits account for around 70% of the total cinema revenue in China. According to SFG vice president Wang Tianyun, with the release scale, the mainland box office figure should total more than $14.28m (RMB100m).
The film is produced by China's Ningxia Film Studio, Singapore's MediaCorp Raintree Pictures and Hong Kong's Salon Media Management and backed by Hong Kong's Golden Sun, Shanghai Film Group, Beijing New Film Association and Beijing Ding Long Da Media Ltd.
Eastern Mordor, which was formed by the above investors, is handling international sales of the film. Its pan-Asian release will be scheduled for the first weekend of October, according to Eastern Mordor distribution manager Michael Lai.
Earlier in March during Hong Kong Filmart, Eastern Mordor closed a deal with Star Group for pay-TV rights in Hong Kong, Singapore, Philippines and Taiwan.
Starring Donnie Yen, Zhou Xun, Vicky Zhao Wei, Chen Kun, Sun Li and Singapore star Qi Yuwu (The Home Song Stories), Painted Skin is a remake of a 1965 Hong Kong production of the same title, which tells the story of a scholar's love affair with a beautiful woman who turns out to be a bloodthirsty demoness.
The film is now in post-production. Hong Kong-based Fat Face Productions, which worked on The Warlords, is handling special effects for the film.
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