Sony has renamed its French home entertainment operation Sony Pictures Home Entertainment, France (SPHEF), effective September 1.
The division was previously called Gaumont Columbia TriStar Home Entertainment.
'Our business strategy was to take advantage of the marketing clout associated with the Sony name by including it in our corporate identity,' SPHEF's managing director Pascal Faveau said.
The division was previously called Gaumont Columbia TriStar Home Entertainment.
'Our business strategy was to take advantage of the marketing clout associated with the Sony name by including it in our corporate identity,' SPHEF's managing director Pascal Faveau said.
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