Spain’s leading film industry association’s have joined forces to encourage people to go to the cinema rather than illegally downloading films.

Producers association FAPAE and distributors body FEDECINE have created La Fiesta Del Cine, which will offer cinema tickets for just £2.70 (€2). The scheme will be available across 3,000 screens between June 21 and 23. Cinema-goers must purchase a normal ticket this Sunday (June 21) to qualify. Iain Softely’s Inkheart (TriPictures) and Kevin Smith’s Zack and Miri Make A Porno (Universa) are released in Spain this weekend.

The initiative aims to encourage people to go to the cinema, which has seen admissions fall by 25% in the past four years, and combat illegal downloading. There were 350 million films downloaded illegally in Spain last year.

The scheme follows the recent re-launch of Filmotech.com, a legal website set up by producers association EGEDA with backing from Spain’s Mnistry of Clture, which offers more than 1,000 digitised films for rent for only $2.41 (€1.74) each.

If the Fiesta proves successful, the associations plan to run more throughout the year.

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