Australian exhibitor Dendy Cinemas is launching a new video on demand service, Dendy Direct.

It will launch in April 2014.

The platform will have movies to rent and own in addition to TV content available to purchase. The Dendy customer will be able to watch their content on a variety of devices: desktop/PC, tablet, mobile (iOS and Android) and through an app on Samsung Smart TVs.

Greg Hughes, CEO of Dendy Cinemas, said: “Dendy is a strong brand with a loyal community. Dendy Direct, our new video on demand service, will enable us to meet more of the Dendy customer’s entertainment needs, whether that be cinema or home entertainment content. With the addition of Dendy Direct, our brand proposition will encompass transactions across a broad spectrum of product types and lifecycles”.

The offering is created in partnership with Massive Interactive.

 

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