EXCLUSIVE: Digital distributor and theatre conversion specialist Cinedigm Entertainment Group has struck a deal with Alloy Digital to deliver packaged content from the latter’s SMOSH and Clevver YouTube channels to ancillary platforms.

The partners also intend to funnel programming into theatres and develop alternative content and “other indie film ventures” likely to cover the family, horror and urban genres.

The strategic pact will distribute Alloy’s content, which targets the 12-34 age range, across the likes of Xbox, digital, VoD and SVoD platforms as well as on home entertainment and in theatres.

“Given our digital footprint in theatres and our dominance across all digital distribution platforms, partnering with a prolific, successful and forward-looking content company as Alloy is a match made in heaven,” said Cinedigm chairman and CEO Chris McGurk [pictured]. “Together, we are rewriting the rules of distribution for a wide variety of content which audiences are clearly hungry to see.”

“Cinedigm’s strong ancillary transactional sales platforms will allow us to further monetise these proven properties against a young audience with a strong appetite for our high-quality, professionally produced content,” said Alloy Digital CEO Matt Diamond. “SMOSH and Clevver have entered YouTube’s exclusive one billion-plus view club, and now Cinedigm will give provide new and innovative platforms for further growth.”

Back in April Cinedigm took a giant step in its content expansion mission with the $14m acquisition of home entertainment specialist New Video.

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