UK distributor launches free app for upcoming urban comedy.

UK distribution outfit Revolver has launched a free app for its upcoming comedy, Anuvahood.

The app, available on iPhone, Android and Blackberry, features a live Twitter feed, a quiz that interacts with Facebook, character profiles, games, merchandise offers, a cinema locator, and an in built trailer.

UK-based agency Grapple handled the digital construction of the app.

Revolver CEO Justin Marciano said: “This app will help us to reach out across both our solid core young fan base and to the wider film-going audiences who are increasingly engaged with film marketing campaigns via online and mobile interaction.”

The app will complement an extensive social media campaign engineered by digital firm Socialmediabox.

The Adam Deacon-directed comedy Anuvahood, about a young man who dreams of becoming a famous MC, is released theatrically on March 18.

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