The service launches with hundreds of titles on demand, including Fantastic Mr Fox and District 9.

The UK’s Virgin Media has launched its first online movies service, aptly named Virgin Media Online Movies.

The service launches with hundreds of titles on demand, including Fantastic Mr Fox and District 9. From May 6, New Moon will be available.

VOD rentals can stream to laptops, PCs and TVs. All rentals offer unlimited views for 48 hours. Customers don’t have to be Virgin Media customers to use the service.

Alex Green, executive director, commercial, TV and online, Virgin Media said: “Virgin Media already offers the UK’s leading movies on demand TV service and we wanted to bring the same high-quality, easy-to-use experience to film fans online. Virgin Media Online Movies will help visitors discover and enjoy a whole world of film and we’ll continue to develop the service by adding download functionality, even more titles and a great choice of HD films to the line-up.”

The service is powered by FilmFlex, which is already a Virgin partner on the on-demand TV service.

Virgin plans to launch an online TV player later this year.

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