Aviv, who quit as Disney production head almost exactly one year ago following the arrival of Walt Disney Studios chairman Rich Ross, will work alongside the domestic marketing head and chief creative officer Tony Sella.

In his official capacity as president of domestic theatrical marketing and chief marketing officer for Twentieth Century Fox, he reports to Fox Filmed Entertainment chairmen and CEOs Tom Rothman and Jim Gianopulos.

Aviv will join Fox on February 7. He served as head of Disney marketing from 2000-06 and eventually became president of production.
 

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