Smith wrote and is directing the film, which stars Rogen and Banks as cash-strapped lifelong friends who fall in love during a get-rich-quick scheme to make a porn film.
Scott Mosier is producing his and Smith's latest collaboration with the Weinsteins following films like Clerks, Clerks 2, Dogma and Jay And Silent Bob Strike Back.
The Weinstein's co-head of production Michael Cole and senior vice president of production Carla Gardini will oversee the project on behalf of TWC and Dimension Films.
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