The Works Distribution has picked up all UK rights on Morgan Spurlock’s Pom Wonderful Presents: The Greatest Movie Ever Sold.
The Sundance hit documentary is about product placement in films.
The deal was brokered by CEO of The Works Laurence Gornall and Jamie Carmichael president of Content, Film Division.
Spurlock will attend the film’s UK premiere at the Sheffield Doc/Fest on June 8.
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Also out this weekend: Sundance drag queen romance ‘Layla’ and a raft of documentaries, including ‘Bread & Roses’ and ‘Silent Men’.
Speakers include David Puttnam, Kathleen Kennedy, Jane Featherstone, Jane Millichip and Caroline Dinenage.
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