twofour54 launches first 3D lab in the Middle East

The new lab, which aims to become a hub for 3D production in the region, offers end-to-end production solutions from cameras and 3D rigs to Avid edit suites and Baselight colour grading.

It will also offer training in conjunction with twofour54’s media training academy tadreeb. Intaj is the arm of twofour54 that encompasses production and post-production facilities. It also provides media asset management, broadcast and technical support.

The Middle East has not so far embraced 3D production, although near-by territories such as India are starting to produce 3D films.  

“The new 3D lab is an exciting addition to twofour54 intaj’s existing facilities,” said twofour54 CEO Wayne Borg. “The introduction of this facility will help support the opportunities that stereoscopic 3D is opening up to content producers across a wide range of media and entertainment platforms.”

Borg added that the lab can support work other than the production of 3D movies – including advertising, CGI and animation, corporate videos, events and industrial and medical applications.

Hasan Sayed Hasan, head of twofour54 intaj, said: “In developing our new 3D lab, we selected a core set of hardware and software that are considered to be the industry standard tools for Stereoscopic 3D production. 

“We also ensured that the facilities brought in provide flexibility to the 3D content producer; for example, the Element Technica Quasar rig was used exclusively for the 3D telecasts of the 2010 FIFA World Cup, and can be utilised with a wide range of cameras and in different configurations.”