In an unusual marketing initiative, UK newspaper News Of The World will give away exclusive Bourne UltimatumUSB sticks with the Aug 12 edition of the newspaper at select WHSmith stores.

The promotion from Universal Pictures, LoveFilm and News International will let users plug the sticks into PCs or MACs to visit an exclusive website for promotional film materials as well as a free trial of LoveFilm.com.

The Bourne Ultimatum will be released in the UK Aug 16.

Jo Taylor, media promotions manager for Universal Pictures International said: 'This is the first of its kind in the industry and mimics the core elements of our campaign in promoting The Bourne Ultimatum - it's a very exciting film that deserves such an exciting promotion.'

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