UTV Motion Pictures' library of movies will also be available for viewing via these portals. The first two premieres are the Vikram Bhatt helmed Fear (Aug 10) across three portals -- www.rajshri.com, www.bigflicks.com, www.indyaondemand.com.
Fear will be released online without a theatrical release, a first for an Indian film.
The second is Vishal Bhardwaj's much-delayed and long-awaited children's film The Blue Umbrella, which will available online on the same day as its theatrical release in India (Aug 10).
Each online movie download is priced at $9.99 for a standard download and $ 19.99 for a higher-resolution download.
This strategy is clearly targeted at audiences in US, UK, Southeast Asia and the Middle East.
Siddharth Roy Kapur, Executive Vice President, Marketing, Distribution & Syndication, UTV Motion Pictures, said: 'A udiences overseas have lesser ease of access to our films as compared to audiences in India. Using the Internet as a medium of distribution is the way forward for content owners to combat piracy; which is to have movies available for viewing legitimately online.'
Other UTV films that will be available for download include Swades, Rang De Basanti, Taxi No 9 2 11, Bluffmaster, Khosla Ka Ghosla and Life in a Metro.
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