Fan-subbed streaming service Viki.com has launched a Chinese version of its website and partnered with smartphone manufacturer Xiaomi as its video streaming partner in select international markets.

The Chinese website, which has versions in both simplified and traditional Chinese, is aimed at global viewers with content including films and TV series from around the world, along with 350 shows from mainland China, Hong Kong and Taiwan.

Viki will provide the localised site on the Xiaomi mobile browser and make its licensed content available in Hong Kong, Taiwan, India, Singapore, Philippines, Malaysia, Indonesia and Brazil. Further markets will be added in the near future.

“As the Chinese entertainment industry establishes itself as an entertainment powerhouse globally, Viki is uniquely positioned to stream its TV shows and movies to a new audience of fans around the world, as well as the growing Chinese diaspora,” said Viki CEO Tammy H. Nam.

Nam added that US viewers account for almost half the audience of its top Chinese shows such as My Best Ex-Boyfriend and Nirvana In Fire. The shows are subtitled in nearly 20 languages by the streaming service’s global community of fans.

Earlier this year, Viki signed a multi-year content partnership with China’s Huana Baina Film & TV (HBN). More recently it signed a co-production deal with China’s Jetavana Entertainment for its first original series, Dramaworld, to be released in spring 2016.

Viki also has partnerships with Chinese producers and content partners such as Sohu, iCNTV and Huace Film & TV Co.

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