John Garcia has been promoted to senior vice-president and general manager, Latin America, at Warner Bros. International Television Distribution (WBITD).

Garcia, an 11-year Warner Bros veteran, will oversee all of WBITD’s program licensing activities – including sales, marketing and distribution – throughout Latin America and will supervise WBITD’s sales team in the region.

He will oversee the sale of television series, theatrical motion pictures, animated product and movies for television to all free and pay-TV outlets over terrestrial, cable, satellite and emerging platforms such as IPTV.

Garcia will handle the licensing of current programming and titles from the Warner Bros Entertainment collection to select new media clients in the areas of advertiser-supported (AVOD) and subscription-based (SVOD) video-on-demand.

Based in Miami, Garcia reports to Jim Brehm, senior vice-president, sales, Canada, Latin America and Asia.

Since 2005 Garcia had served in Miami as vice-president and general manager, Latin America. Prior to moving to Miami, he was deputy managing director of WBITD’s sales office in Madrid.

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