The Weinstein Company hasentered into a multi-year marketing alliance with L'Oreal Paris that paves theway for a raft of product placement and promotional opportunities.

L'Oreal's makeup and hairteams will support all promotion of titles on The Weinstein Company slate, andthe cosmetic brand will be the official exclusive beauty sponsor of all of TheWeinstein Company and Dimension Films' US theatrical premieres over the nexttwo years, beginning in January 2006.

The deal launched on Sundaynight in New York with L'Oreal Paris' sponsorship of the premiere of psychologicalthriller Derailed starring CliveOwen and Jennifer Aniston.