Streaming giant Netflix is to strengthen its foothold in Central and Eastern Europe (CEE) with the launch of a new hub in Poland later in 2022.
The office, located in the Polish capital of Warsaw, is intended to help build long-term cooperation in the region as well as deepen existing ties, creating new opportunities for content creators and producers,” according to Larry Tanz, Netflix EMEA’s vice president of original series.
“The creativity and potential of the local industry make Warsaw a great place to base our business across Central and Eastern Europe,” he added.
Netflix localised its service in Poland in 2016 and soon after became available in Romanian, Czech, Hungarian, Croatian and Ukrainian.
It has invested around $115m in Poland over the past six years, with original Netflix films and series creating more than 2,600 jobs on its productions, according to the company. CEE has also become a strategic production hub for Netflix’s international shows, with titles including Extraction 2 and series Shadow And Bone recently shooting in the region.
The streaming service has also worked closely with Polish creators on series such as The Woods, Sexify and Rojst ‘97 and films including David And The Elves, Nobody Sleeps in the Woods Tonight, How I Fell in Love With A Gangster and Operation Hyacinth.
Existing Netflix offices in Europe are located in London, Amsterdam, Paris, Rome, Berlin, Madrid, Istanbul and Stockholm.
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