Digital movie distributor Quacor is to offer content to 70 websites in China, including portal sites such as NetEase.com, Qianlong.com, iFeng.com and news sites such as Xinhua.

Each will set up Quacor movie channel and share the legitimate movies and short video contents among each other.

'Through setting up Quacor movie channels on these partner websites, we will expand the traffic of streaming. And we hope to attract more advertisers, especially video advertisements that can be attached to the movies,' said Li Luyang, CEO of Quacor.

Quacor is also signing a strategic partnership with another online distributor Netmovie.com.

Netmovie will sell licensed entertainment content to Quacor on a regular base. In February, Netmovie sold Jay Chou starring basketball film Kungfu Dunk to Quacor.

Quacor has also partnered with mobile phone producer Gionee, Lenovo and chip maker Actions Semiconductor to provide storage of movies in their mobile phones or multimedia chips.

'The expansion of our business partners is also a proof that our persistence on offering legitimate contents has been recognised. We all believe that offering legitimate products is the only way to expand our business,' Li said.

Set up in 2005, Quacor.com now owns 2,000 licensed movies and 5,000 licensed short videos, in total about 10,000 hours. Chinese, Hong Kong, Korean and some European films are the main feature film products.

50 Chinese movie websites announced a joint initiative to provide legal movies online and to stop offering pirated movies.

In January, Quacor gathered Copyright Protection Center of China (CPCC), Movie Copyright Protection Association of China (MCPAC) and about 50 websites to set up the China Alliance of Legitimate Movie Websites as a disciplinary alliance, to provide copyright protection, registration and deal services for th

the China Alliance of Legitimate Movie Websites as a disciplinary alliance, to provide copyright protection, registration and deal services for the members.

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